-Starters get announced
-People fight over who's better and that older starters were better
-People start analyzing every single frame in every trailer looking for hints
-Fanarts emerge and get mistaken for leaks (roothoot)
-The great leak war starts
-As new trailers come out, more people start complaining about the new games
-The games come out and everybody buys and Gamefreak is bathing in money
And .... repeat