Why did pokemon just give up marketing after gen 4? 1998 was a fucking mass media craze where you could find almsot everything imaginable in some way shape or form pokemon related, Spoons, cereal, towels, stationary, etc.

But in Gen 4 and beyond its like all the good toy potential went into the shitter. If it isnt charizard, lucario or ash it gets squat.

We have tons of heroes and their pokemon but no villains to battle it out with.

>No Giovanni figure
>No N/ Ghetsis figure
>No Lusamine figure
>No Colress figure
>No gym leaders or elite four outside brock/misty
>No other trainers other then ash/red
>No any 700+ something pokemon as anything more than a PVC/vinyl 1 inch statue