I hate this trend for games to do this. And it's not about saving money, because they print those ads inside there too. I have nostalgia for buying a game with my own money and flipping through the instruction manual in the car, scrutinizing the control scheme, reading the bios, all waiting to get home to play. I hate everything going digital... I mean at least we still have the physical boxes for now, I guess. I can keep those on my shelf alongside my cd's and books and movies.