Plusle and Minun are a better comparison, but you're still missing the point of why people are mad about Midday.
>go 2-3 months without any news whatsoever since the initial reveal of USUM, a game people are hoping will be good to redeem Alola's mediocrity
>finally start hyping up something, in this case Ash's Rockruff evolving because Ash's Pokemon are usually Special Snowflakes thanks to Greninja setting the bar
>Merchandise, CoroCoro and other sources implying there's something new coming up and it hints towards Rockruff/Lycanroc being relevant
>finally, Ohmori's gonna make an appearance and reveal the big news
>the news drops, and we finally get to see what the two-three month wait was all about
>it's just a fucking recolor of an already existing form except with an extra tuft of fur, and it even uses the same animations, model, bones, etc. as the existing form, and it's later implying to be obtained through gimmicky means (Event, Demo Gift, etc) rather than being a basic evolution, which leads you to believe this is just Ash-Lycanroc minus the "Ash" in its name
