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Mature does not mean gore or dark themes. There are plenty of dark themes in pokemon games as it is but the reason they never resonate with people is because GF doesnt know how to write stories and characters.
Well written and identifiable situations and characters with smart writing is what pokemon lacks. They aim for a care bear level of story telling rather then an World of gumball level of writing which means your left with a story that just barley does its job rather then try to engage the player and make them think.
This wouldnt be an issue if it was still like the older games where the story didnt play a huge part but now we have SM basically shoving it in our face.