>>34310060*Y, not Z
Authors William Strauss and Neil Howe are widely credited with naming the Millennials.[2] They coined the term in 1987, around the time children born in 1982 were entering preschool, and the media were first identifying their prospective link to the new millennium as the high school graduating class of 2000.[3] They wrote about the cohort in their books Generations: The History of America's Future, 1584 to 2069 (1991)[4] and Millennials Rising: The Next Great Generation (2000).[3]
In August 1993, an Advertising Age editorial coined the phrase Generation Y to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X.[5][6] According to journalist Bruce Horovitz, in 2012, Ad Age "threw in the towel by conceding that Millennials is a better name than Gen Y",[2] and by 2014, a past director of data strategy at Ad Age said to NPR "the Generation Y label was a placeholder until we found out more about them".[7]
