>>34336869>lost more than onceFirst time he lost was a legitimate one, and was great for storytelling.
>second oneHe was about to win before Ash fainted. Greninja managed to overpower Zard when both were regular forms, and Ash-Gren overpowered X-Zard
>third onePure bullshit and you know it. When the animators, some of the writers and some of the voice actors were pretty much telling at twitter "for god sake let the kid win" or expressing their resentment for that stupid decision, you know it's a fuck up from the executives. They wanted Ash to won.