>>34734722Sentimentality for childhood icons and investing so much into something emotionally, products like this serve as payoff for maintained fandom as though it dignifies liking a relatively niche part of it that the normies missed out of.
Gen V was a contentious part of Pokemon, but some fans thought it was a very cool era for the series due to older protagonists and the series being self aware enough to question Pokemon battles if not the life of a trainer. Because it's such a dejected point even among fans, the ones that embraced it have something to share with a bit more passion than most have treated it with. A Hilda figure is just scratching the surface.