James is one of the greatest pokemon characters.

He's pretty clever and also the sane part of his trio.
He's shown on multiple occasions to care about his pokemon, sometimes more than the main cast.
He's shown on multiple occasions to care about people in general, sometimes more than the main cast.
He outright refused a family fortune. He doesn't give a shit about world standards, it's literally why he's in TR.
Perfectly competent trainer to boot. When the anime stops treating TR as joke characters you can often see how capable he actually is.
Knew when to break up with a hot but nasty bitch.
Is hotter than 90% of other characters.'
Even when crossdressing.
That voice.

Praise James.