>>37006157You have to make sure it's not muted first, press the top button and main button together down for a few seconds to mute and unmute. Then hold (not just hit) down the main button and it will put it into the play mode that will make the pokemon's cry, hit the button to exit the play mode.
>>37006232Yeah, but they probably wanted to make sure kids can use it first and foremost. It'd be more awkward if you have a little kid and his hand isn't big enough to press the top button or even really hold it well.