Looks like Smash Bros. Ultimate has created a whole new wave of Incineroar fans. The official Incineroar plush in Japan is selling out like crazy, and simply can't be found at Pokemon Center locations. You know things are getting serious when you can find the plush on auction sites for more than 3 times its regular price

https://www.gonintendo.com/stories/324538-incineroar-plush-selling-out-in-japan