>>37261076Yes, BW was his personal magnum opus considering how openly he blogged about it.
Probably considered it a Love Letter to the US since they played a huge role in getting Pokemon where it was at the time and Unova had a lot of American + Melting Pot Influence.
Naturally, every normalfag ever bitched and moaned about a franchise they haven't cared for since the Late 90's because it wasn't EXACTLY like it was in the Late 90's, and TPCI being the lazy fucks they are only used normalfag gatherings for BW's reception rather than ACTUAL Pokemon communities, so all they saw was beyond-negative reception, and had no choice but to report BW was a colossal flop in the west to TPC and GameFreak.
Masuda probably took it harshly, and knowing that his best wasn't enough, he grew spiteful towards the US.
Combine that with his new worries of losing Japan to the booming mobile market, and you then had a recipe for absolute disaster that ironically turned out well because Pokemon still sells by being Pokemon combined with GO's breakout success, signaling that Masuda needed to keep doing what he was doing.
Now his ways have passed onto the next head of directing, Ohmori, and Ohmori will likely perpetuate the cycle with his own successor.