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It'll probably be SwSh by the time the games come out. It's already the tag used by danbooru and tumblr, meaning that as we get more info, we'll get more fanart, leading more usage of said tag, eventually becoming the recognized term on other media sites and search engines.
Meanwhile, SS has 10 years of association with Soul Silver. It'll be hard to brute force that term to mean "Sword and Shield" within just a few months.
