>>38143174If you're selling at a loss you'll never be profitable, because each unit costs more to make than you sell it for.
However, Sony and Microsoft count on making that money back via licensing fees for software - console manufacturers get a hefty cut of the $60 retail price for games. For Sony this has worked out, and the PlayStation division is their most profitable by far, but for Microsoft I don't think they've ever managed to make a profit off the Xbox.
