Domain changed to archive.palanq.win . Feb 14-25 still awaits import.
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https://www.pokemon.com/us/pokemon-news/we-interview-junichi-masuda-and-shigeru-ohmori-about-pokemon-sword-and-pokemon-shield/

>Pokemon.com: How do you define the individual character of each Pokémon? The new first partner Pokémon, for example, seem to have pretty defined personalities.

>Ohmori: One thing that sets Pokémon apart from other character brands is that we don't set out to design the Pokémon to be characters themselves. Instead, they're supposed to be these living creatures that are believable as existing in their own environment. Like Wooloo, for example. You can picture that living on its own in the wild like an animal would.

>But it is a little bit different for the first partner Pokémon. We try to infuse them with a fixed personality. For example, Sobble is kind of a crybaby Pokémon, while others might be more active or excitable. In general, they're designed to be believable, living creatures, but we try to create more fixed personalities for the first partner Pokémon.

>Masuda: For the first partner Pokémon in particular, those are the first Pokémon that the player is going to choose, so having them convey a straightforward personality is important. It makes it a lot easier to choose. Maybe people who are sad can choose Sobble. (Laughs.)

>Pokemon.com: Now, you mentioned Wooloo, which is a recently revealed Pokémon that seems to have become extremely popular with fans. Are you ever surprised by which Pokémon the public seems to latch on to?

>Ohmori: When we were developing the new Pokémon, Wooloo was just another Pokémon that was there in the mix. I always thought it was cute, but it definitely caught me by surprise just how popular it became and how much the fans embraced it!

They acknowleged the fixed personalities for "first partner" (the official term for starter) Pokemon.