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This is the man who killed our franchise

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A graduate of Kyoto Business School and former manager at NipponChem., he was brought into Nintendo around 2014 with the aim of changing their business model to mirror that of successful IP owners such as Activision & Ubisoft.

Using Westernised business practises he calculated that not only would cutting pokemon not damage sales, but the controversy would actually INCREASE market visibility and therefore INCREASE SALES.

In old interviews for business publications he has trashed his country’s obsession with media such as anime and video games, viewing them as weak and unmasculine. He cites RyanAir boss Michael O’Leary as what a man should aspire to be.

If you want someone to blame. It's him.

Budokan Shibikobo is his name