What's our game plan bros? What can we say that would make parents not buy the games, and what can we redirect them to when little Timmy needs a Christmas present? Sword and Shield need a good chunk to not buy it. At least 1 million would be enough to justify the cost of hiring more staff to patch in the rest of the Pokemon.
Pay close attention to any news. Latch onto controversy. Maybe even lie. Do anything you can.