>>39632706Look up Magic: the Gathering psychographic profiles. MTG developed these ideas really explicitly and they created the idea of a "Johnny," who uses the game to show that he's a special and unique person:
>Johnny is the creative gamer to whom [Pokemon] is a form of self-expression. Johnny likes to win, but he wants to win with style. It’s very important to Johnny that he win on his own terms. As such, it's important to Johnny that he's using his own deck. Playing [Pokemon] is an opportunity for Johnny to show off his creativity. Some people consider Pokemon to be an expression of themselves, a deceleration of what makes them unique and special. Choosing a "typical" Pokemon like Charizard wouldn't allow them to express themselves, so they choose a special snowflake Pokemon. If you ever meet a Johnny, think about why they chose that Pokemon as their favorite. You just might learn something about who they are.
