"Shillmon" refers to a Pokemon that was pushed into relevency because the marketing bigwigs at TCPI decided to push it, rather than the Pokemon being relevant via it's own popularity. Most shillmon are actually popular in their own right but they almost always get some kind of upper hand on the other Pokemon of their generation, usually at the expense of other Pokemon people actually like. Let's use Lucario as an example.
>got his own movie before Gen 4 even came out>was the highest rank available in PMD Red/Blue and called 'the most legendary explorer ever'>was featured heavily in Gen 4 pre-release material such as demos for DP >had unique typing and a signature move (which was uncommon at the time) so he could stand out>had an entire NPC dedicated to him who also gave you an egg with Riolu>lol Smash BrosThen it continues with Mega Lucario, XY giving you a Lucario, that Lucario statue, etc. This is shilling, Lucario is the shillmon posterboy.
Other examples of shillmon include Greninja, Zoroark, Incineroar, and most Eevee evolutions.
Scizor is an actual popular Pokemon that doesn't get much because TCPI doesn't want to shill it.
>>40338075Pichu was a low effort clone.
>>40338090Gen 7 had a lot of popular Pokemon but Incineroar and the Lycans got the most marketing, Rowlet was the most popular however, and got a fair share too.
