>>41099878They started fighting and now they can't stop. This is a common place problem in our era. Not even kidding. It's the concept of something like "Corporate Ideologue". I've seen it explained in human psychology terms as "Those people who used to become monks and go crazy for god for decades in a tower? They never disappeared, they just can't do that anymore, so they bond themselves to companies." It's not quite the same as corporate religion, it's more along the lines of fanatics for specific things are similar to some types of monks common in a bygone age. A lot of these people feel the need to defend every little thing they can to keep their shit as "preferable" to themselves as possible, which can be said of most people, honestly.
At the end of the day, this is just people trying to defend a company they FEEL like they've come to have some stock in, they FEEL like the company appreciates it, and they FEEL like people who make them question this or make them use their brains to think for themselves are the enemy. They don't want these things to be true, but they also don't want these things to make people see the company poorly. So they fight these other people, labelled them whatever they can to make people hate them. Cast them out, some of them would get physical over this if they could. And the ones who are even questioning it now, don't want to stop, because they started this fight and giving up now is the same as losing this fight. Or worse, siding with the group they've built up to be whatever straw man monster they've been saying the other side is.
It's madness, basically.