Quoted By:
11. TPCi is an internationally renowned media franchise centered on fictional Pokémon characters featured in video games, trading cards, animated television shows, movies, comic books, toys, apparel, and accessories (collectively the “Pokémon Universe”).
12. A key part of the Pokémon Universe is the Pokémon video game series, a group of role-playing games that challenges players to capture, train, battle and trade Pokémon with the goal of becoming a champion Pokémon Trainer.
13. New generations of Pokémon characters are introduced through the release of video games in the series. When new video games are launched, they feature new Pokémon, characters, landscape, and gameplay that define the generation.
14. The first generation of Pokémon launched in 1996 with Pokémon Red and Pokémon Blue, developed by GAME FREAK and published by Nintendo. TPCi worked on later games including the games in the seventh and most recent generation, Pokémon Sun and Pokémon Moon, launched in 2016. The games in this series are wildly popular and have been played by millions worldwide.
15. In early 2019, TPCi’s partners announced that the eighth generation of Pokémon would begin in late 2019 with the launch of two new games, Pokémon Sword and Pokémon Shield. Pokémon Sword and Pokémon Shield were released simultaneously worldwide on November 15, 2019.
16. To create excitement and engagement surrounding the release and maximize interest in Pokémon Sword and Pokémon Shield, the timing of the announcements and ultimate release were carefully planned. For example, to encourage fan engagement around and interest in the games, teasers were released in the summer and fall of 2019 that described several of the new Pokémon available exclusively in Pokémon Sword and Pokémon Shield.
