>>42441782From Oxford Dictionary
Gimmick (noun)
gim·mick | \ ˈgi-mik \
Definition of gimmick
1a: a mechanical device for secretly and dishonestly controlling gambling apparatus
b: an ingenious or novel mechanical device, gadget
2a: an important feature that is not immediately apparent, catch
"few readers would look for a gimmick in an advertisement featuring airline schedules, but few would fail to look for the fine print in an ad announcing New Low-Price Fares."
b: an ingenious and usually new scheme or angle
"Even in professional careers, mere competence and craftsmanship is no substitute for a gimmick."
c: a trick or device used to attract business or attention, a marketing gimmick
