>>42619849Pokemon GO happened and turned Pokemon into a social thing. It wasn't about the Pokemon, it was about the feeling of community.
Then the switch antered as one of the highest selling consoles. - and the first mainline Pokemon game on a console.
Add these things together and you get a shitton of people just buying the game to experience it together through Twitter or other internet shitholes.
It was never about the game. It was always about the experience of being a big community for normalfags. I'd honestly be surprised if even half of them finished the game before moving on to the next big thing.