>>42757426Pretty simple:
1.) The TPCi social media people are aware of Pokémon internet memes, and will stir the pot when they feel like it. Hence why they released a life-size Furret plushie last year just to cash in on the Furret/Accumula Town memes; and it worked, seeing as the plushie sold out.
2.) As
>>42757439, promoting the DP seasons on Pokémon TV, and the current and future DP season DVD/BD releases.