>>42946618How so? The series doesn't end there if he wins or loses. It continues on.
Take Dragon Ball for example. Goku lost at the World Martial Arts Tournament twice before he won.
The world of Pokemon always felt so big until now. There are so many people we don't often see that it felt believable that there are so many strong trainers out there. Shudo's vision of never wanting Ash to be anything special might have been going to far, but it worked in making the world feel like their might not even be any ceiling.