>>43357738Typically the split helps those Pokemon whose STAB did not match up with their stronger offensive stat, or had two STABs where one was physical and the other was special. (Such as how Sneasel had Dark and Ice, two special types, as STAB but it had a stronger physical attack.)
The split hurt those Pokemon that previously had good coverage moves that once benefited from their stronger offensive stat, but were reclassified as the opposite category. (Such as Alakazam losing out on great coverage from the elemental punches, since they were originally special but are now physical.)