>>43666656The starters didn't become the faces of their generations again until Gen 5.
Blaziken is a mascot of Gen 3, but aside from that, Gardevoir is the first non-legendary Pokemon people think of it.
The first Pokemon people think of for Gen 4 is Lucario.
Zoroark was meant to continue that trend for Gen 5, but it failed at becoming the face of the generation, so they fell back on the starters.