>>43866319GF actually put effort into this Gen, made a completely new pokedex, a good villain team and actually invested in the story... and it had the worst sales in its history, so they tried to do the opposite, a half assed game with a stupid villain team, easy as fuck gameplay and Kanto pandering and the result was a peak on sales.
So basically they got a game they put effort into that sold like shit and a half assed game that sold relatively good, it was clear what they had to do.
They tested the waters again with Alola, the normal versions were no better than XY but they tried to change the gameplay by removing the gyms, the game sold relatively well so they tried to make a harder version, basically the same but less easy and it sold a bit worse than the first.
So now we have SWSH, half assed game with relatively hard battles along the main story that can be easily won with a bit of planning, it is the best selling game since Gen I and clearly the direction the company should take.