>>46248547"Rep" in Smash just means to have a character representing your game at all. Mario is Mario, any future Mario games already have a rep by default because Mario is already in.
Link and BotW is debatable since not every Link is the same dude.
Anyways, I'm more surprised there wasn't a single mention of Pokemon, not even a "look forward to some big Pokemon news on the 27th!" kinda thing. Didn't expect any news, but I did expect them to tell us to look forward to some news.