>>46819638Gen 7 proves organic popularity is literally irrelevant, suits go into a generation knowing what they're going to promote and start producing products to roll out during the gen, i.e XY anime having a whole Froakie plotline ending in Ash-Greninja.
Rowlet is probably the most popular a starter has been in a really long time, but since TCPI went into Gen 7 with plans to shill Incineroar, they potentially missed bigger profits off of marketing the Owl line some more.