This man, Takeshi Shudo, is the reason you like this franchise. He helped give the pokemon world a fun yet believable and slightly dark edge that gave each of the episodes charm.
He managed to turn what was meant to be a toy commercial into a classic coming of age adventure that resonated with a whole generation of kids. Something the anime has failed to do ever since.
Not all of his decisions are popular, but you have to admit that the pokemon franchise owes some of its popularity to him.