>>47711586Giovanni: Classic mob boss archetype. No more or less evil than your local godfather.
Archie/Maxie: Deluded ecoterrorists. Genuinely believe they're doing the world a service, too dumb to realize the cataclysmic loss of life their actions would cause. Basically retarded ecozealots high on their own farts that can't fathom they might ever be in the wrong until it's too late.
Cyrus: Genuine, unironic turbo autist. Had a shit life so he aims to remove all human emotions. Goals are retarded but don't come from an "evil" desire per say, just an autistic mind that goes "emotions hurt me therefore emotions = bad".
Ghetsis: Actual fucking megalomaniac scumbag, doesn't hesitate to emotionally abuse his own son for years and create a pseudo-PETA cult based on lies and manipulations to take over the world.
Lysandre: Dumb nihilist.
Guzma: His abusive dad beat into him that if at first you don't succeed, you fail and that only the strong matters. Copes by rebelling against "society" because he never managed to be #1 in any legitimate contests. Not really a "bad guy", just your generic disenfranchised hoodrat with a chip on his shoulder and deep rooted complexes. Folds at the first sign of resistance because it's easier to say it's all a sham than actually try your bestand risk losing. No wonder Golisopod is his ace.
Lusamine: Disregarding the dumb USUM retcons, an actually fucking horrible junky mom. Would literally sell her child for her next fix.
Rose: LOL
In rank of most to least evil: Ghetsis > Lusamine > Lysandre > Giovanni > Cyrus > Archie/Maxie > Rose > Guzma
In rank of most to least fucking retarded: Rose > Lysandre > Archie/Maxie > Cyrus > Lusamine > Giovanni = Guzma