>>48164657>>48164668Anime went to shit in Johto thanks to dropping the ball HARD on the GS Ball payoff and hastily pulling shit out of their ass because executives wanted a Celebi movie, Crystal offered nothing engaging unless you lived in Japan, movies were oversaturated, TCG lost its luster, merch was too much, kids were growing up, Star Wars Prequels were making rounds, the PS2 happened pulling in a LOT of older kids over from Nintendo, and other monster-based franchises were around and doing a lot more too, whether with video games or their own TCGs.
Masuda himself said it, Pokemania was dead soon after GS released, and before they even made RS, the signs were clear that Pokemon was no longer hip and relevant.