>>49118368All of the Totem Pokemon's cries were changed to words in USUM (there was even a Japanese magazine advertising "48 new features in USUM" or something before release that specifically pointed it out as something new).
With this particular screenshot, people thought the localizers were being lazy and just wrote "sound!" as a placeholder, but in Japanese it yells "Booouon!" (the Japanese name of the "soundproof" ability). The localizers apparently just thought "Sou-ouuuund!" sounded less awkward than "Sooouuuundprooooof!"