>>49492390I was typing up a whole spiel about this but this sums it up perfectly. Sugimori is just spouting the usual corporate lip service as to not pin the blame for an individual's dissatisfaction on anyone.
It's especially obvious considering they are incredibly inconsistent with when or when not they apply this philosophy. Some Pokemon are most definitely designed with as wide an appeal as possible, with seemingly no "uncool" or "uncute" features (and if they are, they are subtle, not like overtly awful features that they slap on other Pokemon).