Not that I'd expect any of you drooling retards to actually read more than a headline for once in your lives, but this actually seems pretty clever:
>want to study how the brain categorizes things
>need something very strong so it shows up clearly
>but not specific to a single culture or generation to minimize confounding variables
>Pokemon, then
>turns out they're processed in the "animal" part of the visual cortex
>and even better, this link is predictive both ways: more brain activation means they were a Pokemon fan, and bring a Pokemon fan means more brain activation
>AND this location in the brain is the same across individuals
So familiar RBY sprites are recognized as "animals" in the brain, rather than rocks or some other category.
The Pokemon craze in the 90s resulted in a naturally-occurring control/experimental group, which is always great to find.
