I mean it was getting fairly obvious as it went on and all the female characters started getting alts in dresses and/or swimsuits, but now it's getting very blatant.

Sonia in a nice dress with her hair down and big breasts? May, Dawn, Serena, Lillie in constant dresses, Valentines day outfits, etc? If only the swimsuits were more blatant like Fire Emblem Heroes but they probably can't get away with it.