>>50205151It didn't fail. For that, the competition has to start.
And I'm not even mocking digimon, it literally never tried to do so.
Digimon shot itself in the foot with poor decisions.
The never bothered to present a coherent vision to non-hardcore fans, and their largest product outing on its early era was an anime made by someone who didn't consume the previous media and wasn't trying to market it. Compare to pokemon where TPC was on Shudo's shoulder so, while shit, the ashnime still tells you about the premise of the franchise.
The second biggest mistake was selling the original adventure anime purely as an anime in the West, which cemented Digimon as strictly an anime franchise, something that bandai never bothered to course-correct at all. The official twitter still calls the consumers "chosen" instead of "tamers", while pokemon's, for instance, actually does address the consumer as "trainer".
That's the original problem of the franchise and what followed is a continuous streak of bad decisions that result in bad sales which lead to less confidence in the brand which leads to more bad decisions.
Honestly, Bandai should just take the lessons learned and work on their multiple other brands that could be bigger instead of coasting off having had a good anime 20 years ago.
