>>50230489I really liked Hilbert, and Calem seemed like the second coming of him as a "cool and competent" trainer, but he had *just* enough of a dorky side to him too to seem like a better version of Nate as well (who I didn't like because of the hair, but thought the stuff you could do like becoming a famous movie star or dating a celebrity was fun).
Like, Hilbert's story was kind of like taking the footsteps to becoming someone really great, like a king, what with the whole Reshiram/Zekrom story + the Abyssal Ruins, but then Calem shows up and DOES live large and in charge, what with his millions spent on fashion, partaking in fine-dining at 3 Michelin Star restaurants, becoming a literal Duke because of his battling skills at the Battle Chateau, etc.
You have all that, but then you have Calem just being a total retard like for his commercial shoots
>>50229922, the PokeMon-Amie minigames, Super Training, and so on.
tl;dr, Calem just seems like a total G compared to most of the other protagonists in terms of being a celebrity, but he starts off as a dork like the Alola bumpkins, so it gives a good "rags to riches" progression for some charm.