>>50232561Early instances of Raichu being an asshole were solely to act as a rival for Pikachu and proof of Ash and its bond and training overcoming evolution, and could otherwise be seen as evolution having a significant alteration of a Pokemon's mindset that, in another timeline, may have been foreshadowing for the rowdy, monstrous Gorochu, someone that could've been Pikachu's Final Boss.
Post-Pokemania though they deliberately go out of their way to make you hate Raichu by making it a dickhead or a beta bitch with rare examples of one a child would actually like. Even Alolan Raichu had to get the "better than you" rival archetype treatment despite how universally loved it was because GF and TPC didn't want it getting TOO big.