They always ask "Where are the Leaks"...they never ask "WHY are the Leaks"...
No but seriously, why are Game Freak so bad at keeping their information under wraps?
It feels like every single leak season that they've been trying to keep info underwraps it has inevitable slipped through the cracks and some Western attention whore experiences an existential euphoria with their five minutes of fame or something.
Even the games themselves have been consistently leaking a week or so before release.
How is this company so desperate to be secretive and "surprise the player" yet consistently fail to keep things under wraps?