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>she looks manly
Have you never seen a woman in your life, or are you incapable of recognizing anything as feminine unless there's giant tits on the character model?
Anyway people are obsessed with her because she's a semi-yandere rival who spends the entire game grooming you into becoming a worthy fight for her and people are starved for any kind of attention so they like that the rival in this game has something going for them aside from "is nice to you."