>>53382474Incineroar was the shillmon backed by TCPI, that's why it got all the marketing at the start of the generation, with the movie, Smash Bros, anime, etc, because they were banking on it being popular the same way Greninja or Lucario were and promoted it the same way.
After the games came out, everyone and their mom preferred either Rowlet or Decidueye, which is why the Owl started getting promoted AFTER Gen 7 already started/passed with Pokken, Unite, PLA, etc.
Incineroar is the corporate shillmon that failed to catch on, Decidueye is the people's champ.