>>53644145Maybe. But this time around, it's a anime with a story first, pokemon second. Maybe that's what is throwing you off.
From a marketing standpoint, the switch games except PLA weren't even the prime scene and were a smash hit despite their shortcomings. So maybe the higher ups gave OLM permission to do their own thing after JN with some basic presentation minimums, like the Paldea starters and that legendary Pokémon teaser but otherwise it's free game more from here on out.