>>53855376>>53855406People are forgetting this is total profits not just mainline game.
Go is the 2017 boom, but the card game becoming relevant during COVID is 100% the 2022 doubleboom. They're outselling the next two biggest competitors combines, and card games have a profit margin and mass volume on par with mobile game loot boxes, because those and gacha machines are literally the IRL forerunners. It's skinner box in a form almost as pure as slot machines. Especially when a majority of purchases are by speculating scalpers to sell to collector whales rather than actual players of the game, adult or little timmy.
>>53856015As I understood, they had.
They sold 20M copies of SV. At 60 a pop, that's $1.2B revenue. Games tend to have 15% profit margin, so $180M profit.
They bragged they sold 9 billion Pokemon cards in 21-22 fiscal year.
https://fortune.com/2022/07/06/pokemon-trading-card-shortage-prices-bubble-nine-billion/Assuming every purchase is the most consumer cost effective possible, a 36 pack booster box for $161msrp from PokemonCenter.
https://www.pokemoncenter.com/category/booster-packs?availability=true Each pack contains 10 cards. $161/(36*10) cards = .44c per card. 9B cards*$.44 per card = $3.96B.
I quoted direct for the price so it would be highest possible, but now let's factor in retailers taking around what is usually a 10-25% markup, so let's say Pokemon sees ~3B in revenue from those retailer purchases. Wizards of the Coast, the manufacturer of PTCG's biggest competitor MtG (but also D&D which drags their numbers down a little), operates as a whole at a 40% profit margin.
https://investor.hasbro.com/news-releases/news-release-details/hasbro-reports-first-quarter-2022-financial-resultsIf we apply the same to PTCG, then from that 3B revenue they'd be seeing 1.87B profit.
