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It very clearly can, capitalisms demands growth and people are willingly devoting their entire lives to brand names, ESPECIALLY Pokemon, we're now on the second or maybe third generation of people who grew up on Pokemon and those people are having kids and getting their kids into Pokemon and it'll go on literally forever.
We already have GO and Sleep, and the anime and all kinds of games and Pokemon live shows and fucking whatever else you can think of, you could probably raise an infant exclusively on Pokemon media now.
