>>55275278Companies brainwash people into forming a parasocial relationship with them, this is especially true with kid-friendly companies such as Nintendo and Disney.
If a kid is raised, for example, on Pokemon products, they might grow up to associate the Pokemon brand with positive feelings and tie it to their identity. You criticize their beloved brand = you attack them and their source of happiness = you are trying to take their happiness away
This kind of thinking is common in children, but companies work hard to make people keep this mindset into adulthood, leading to the developmentally arrested CONSOOMERS of the modern world.
Add the fact that the Internet is infested with autists, who tend to hold onto childish behaviors as a security blanket, and you get the absolute state of the modern world and the modern web.