>>55900183X and Y were amazing, btw gen 5 was seen as a repetitive generation in fact they "did their best" to make it the most different possible from gen 4 while keeping the 2D and the DS but they kind of already knew it would sell less.
Marketing wise it was a middle-generation inbetween 4 and 6
They loved it though so they pandered gen 5 mons in x and y so normies would see them.