>>56648680The OG game freak nibbas are getting old. They have a ton of shit sitting around on their hard drives but they don't know what to do with it and they still want to share it with the world somehow. It's their life's work, they're "proud" of it, and they want to leave the biggest legacy they can.
>>56649610A $100 collectors edition wouldn't net that much profits and it would look kind of "sell out"-y too. It doesn't mesh well with the professionalism and child-oriented scope of the brand.
They make most of their profits from merch anyways, and releasing this stuff as a "leak" is the perfect low-effort way to generate a ton of plushie sales. The contents of the leak were very disorganized, but the fans will sort it out for them, and cherish it. And it absolutely will generate a ton of plushie sales. Tons of people who otherwise wouldn't give a shit about pokemon are talking about it. So much free publicity, and more publicity than any normal marketing campaign could ever generate.
