>>56965358competitive is a large puzzle piece in the demise of the franchise, I've discovered.
The influx of new players after Pokemon GO also contributed, and the TCG scalping scene that exploded during COVID as well.
I continue to research how we got into this mess. But it's starting to feel like a lack of integrity and consumerism are the largest culprits.
The largest 'turning point' from what I can see is the lack of 'third' versions finishing an incomplete XY. A lot of the development criticisms afterwards stem largely from this decision by GF.